Sheetz’s “WakeTime Stories” is an adult pop up book. This interactive literary experince is designed to wake you up!

​

For millions of people, the first thing they do to wake up every morning is drink coffee – because without it, things can go really wrong, really fast.

​

Recognizing how coffee is essential in consumers' lives, Sheetz, a major Mid-Atlantic restaurant and convenience chain, was keen to hear their stories on what happens when they don’t have a cup of joe. The brand put out a prompt on TikTok, Instagram and Facebook: “Once upon a time I didn’t have a cup of coffee and…”  Over 100 responses were shared by Sheetz customers, detailing their most embarrassing mishaps from missing their morning Sheetz coffee run.

​

To bring these stories to life, Sheetz used these anecdotes as a catalyst to launch their latest activation – ‘Waketime Stories,’ a customer-inspired book designed to wake up consumers and show Sheetz Bros. Coffee is always here for you. The book features three unique stories influenced by real Sheetz customers. 

​

Visit lbbonline.com for more information.

​

Roles: Cleanup, Color (2 Spreads)

Programs: Adobe Photoshop

​